Oklahoma City, OK, United States
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Meals on Wheels America and the Ad Council launch national campaign to drive volunteers to help Senior Resources serve more Midlands seniors in need
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More than 10 million (1 in 6) seniors in the U.S. face the threat of hunger and more than 15 million (1 in 4) are living in isolation.  In Richland County alone, more than 18,000 seniors face hunger, and more than 27,000 are isolated and live alone. This summer, Meals on Wheels America, in partnership with the Ad Council, has launched its first-ever national campaign to recruit volunteers to serve the nation’s most vulnerable citizens. With the senior population projected to double by 2050, Senior Resources is joining the effort to help inspire a new army of volunteers in Richland County to meet the growing need.
Every day, Senior Resources’ volunteers deliver 300 meals along with friendly visits and safety checks to those who need them most. For many seniors, the volunteer who delivers the meal is the only person they will see that day. The delivery isn’t just about nutrition; it’s about the moments of human connection that nourish the senior and the volunteer alike.  Senior Resources relies on an army of 800 volunteers to spend an hour delivering meals, typically between 11 a.m. and 1 p.m., five days a week.
The national integrated public service campaign, created pro bono by the ad agency Anomaly, will invite America to “Do Lunch” by volunteering during the critical lunch hour to deliver meals and a smile to seniors. The TV, radio, print, out-of-home and digital public service advertisements (PSAs) tell the poignant stories of just a few of the 2.4 million seniors the national Meals on Wheels network serves each year, stories that celebrate their lives and show how inspiring, wise and charming they really are. To further highlight their stories, renowned celebrity photographer Mark Seliger – who has photographed some of our culture’s most famous faces from Kurt Cobain to President Obama – turned his lens to Meals on Wheels seniors and created a series of portraits for the campaign.
“We’re so excited to be working with Meals on Wheels programs across the country to launch this national effort on the ground,” said Ellie Hollander, President and CEO of Meals on Wheels America. “We hope that by sharing just a few of our seniors’ amazing and heartfelt stories, we can inspire even more volunteers to lend a caring hand to the growing number of aging neighbors in need.”
Senior Resources has a waiting list of nearly 300 seniors who have requested Meals on Wheels service, a number that is likely to continue growing as the aging population in Richland County increases.
“It is critical that we attract new donors and volunteers to work with us in our mission to make sure our seniors aren’t forgotten,” said Senior Resources Executive Director Pam Dukes. “We invite the entire community to ‘Do Lunch’ with us and make a tangible difference in the lives of local seniors.”

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distance: 5,031 Miles
Address Oklahoma City, OK, United States
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